The Rhetorical Frame Narrative

The Functions of Narrative Rhetoric and the Relative Force of Masterplots

Authors

  • Esben Bjerggaard Nielsen Aarhus University

DOI:

https://doi.org/10.52610/rhs.v20i74.60

Keywords:

narrative, masterplot, rhetorical criticism, environmental rhetoric, apocalypse

Abstract

Taking Walter Fisher’s narrative paradigm as its point of departure, this article discusses and updates a functional perspective on narrative rhetoric. It recounts the understanding of narratives as vital to individuals as well as communities by being vehicles of sense-making, construction of identity and cultural cohesion. The term rhetorical frame narrative is introduced and defined as an overarching cultural narrative (masterplot) that plays a dominant role in the framing of multi-layered rhetorical texts. As a concept, the rhetorical frame narrative gives rhetorical critics of narratives occasion to address internal and intertextual dynamics that may occur within and around texts that draw on multiple masterplots. By way of illustration, the article concludes with an analysis of the apocalyptic frame narrative in biologist Rachel Carson’s Silent Spring (1962) that set an environmental agenda through its remarkable use of narrative rhetoric.

Author Biography

Esben Bjerggaard Nielsen, Aarhus University

Adjunkt ved Afdeling for litteraturhistorie og retorik på Institut for kommunikation og kultur, Aarhus Universitet

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Published

2022-11-16

How to Cite

Bjerggaard Nielsen, E. (2022). The Rhetorical Frame Narrative: The Functions of Narrative Rhetoric and the Relative Force of Masterplots. Rhetorica Scandinavica, 20(74), 72–91. https://doi.org/10.52610/rhs.v20i74.60